Last Thursday, our law firm in Düsseldorf's Media Harbour turned into a meeting point for entrepreneurs who know: "The SME sector needs new approaches to B2B sales." As a law firm dedicated to advising medium-sized businesses, we were truly delighted to host the BVMW's FOKUS.Sales event series.
The evening focused on a central topic:
"Digital Visibility and Modern Sales Strategies for SMEs."
With hands-on insights, digital experts Andreas Fraessdorf and Gaby Willeczelek from the agency Graphix demonstrated how the B2B customer journey has changed – and why traditional sales channels are no longer enough to sustainably attract new clients.
TIGGES Partner Micaela Schork, LL.M., shed light on the legal pitfalls of AI-driven search engine optimization, chatbots and lead nurturing.
The strong interest, engaging conversations and open exchange once again made it clear:
SMEs are ready to explore new sales strategies – but not without a clear plan, the right tools and legal certainty.
A heartfelt thank you to Alexandra Rath for her skilled moderation and to Graphix for their trust and fantastic collaboration!
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